Apple Is Not Living Up To Its Full Potential: Nelson Advisors featured in Seeking Alpha

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Dec 10, 2025By Nelson Advisors

Nelson Advisors was featured in the Seeking Alpha article 'Apple Is Not Living Up To Its Full Potential' discussing Apple's Project Mulberry or "AI Doctor."

https://seekingalpha.com/article/4821974-apple-not-living-full-potential

Apple's AI Doctor

I would have liked to hear some new information about Apple's Project Mulberry or "AI Doctor," as PCMag has nicknamed it. This is what could be a game changer for Apple, an app that collects and analyzes all the data that Apple's devices collect and then provides recommendations based on it.

Although there are always small innovations, such as the blood pressure notification, that bring Apple closer to this goal, the big innovation is still missing. The topic of advanced food tracking, for example, is still not really addressed, even though it is an important part of health.

However, since Project Mulberry is not expected until 2026, there is still time. Hopefully, more details will be available when the iPhone 18 is unveiled or at the 2026 WWDC.

Project Mulberry: Apple's plan to be a leader in Digital Health combining Hardware, Software and AI

https://www.healthcare.digital/single-post/project-mulberry-apple-s-plan-to-be-a-leader-in-digital-health-combining-hardware-software-and-ai

Healthcare.Digital : Nelson Advisors > HealthTech & MedTech Thought Leadership


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