Digital MSK Europe: Leading HealthTech companies to watch in 2026

Digital musculoskeletal (MSK) care is a rapidly growing area within the European healthtech landscape. Fueled by a rising prevalence of MSK conditions, an aging population, and the need for more accessible and cost-effective care, the market is projected to see significant growth.

Here is a look at some of the leading companies and trends to watch in the Digital MSK space in Europe in 2026:

Key Market Trends and Drivers for 2026

Significant Market Growth: The European digital health for musculoskeletal care market is expected to continue its robust expansion, with some reports projecting a Compound Annual Growth Rate (CAGR) of over 18% from 2025 to 2030.

Shift to Hybrid Care Models: The market is moving beyond purely virtual solutions to embrace a more comprehensive, hybrid approach. This involves blending virtual consultations and app-based programs with in-person care, offering a more holistic patient experience.

Integration of AI and Machine Learning: AI and machine learning are revolutionizing the space, enabling personalized treatment plans, improved patient outcomes, and reduced costs. AI-powered tools are being used for everything from remote monitoring and movement analysis to creating guided exercise programs.

Focus on Clinical and Financial Outcomes: As the market matures, there is an increasing demand for solutions that can demonstrate a clear return on investment (ROI) for healthcare providers and payers.

Companies must prove not only that their technology works, but that it leads to measurable improvements in patient outcomes, cost reduction, or operational efficiency.

Strategic Partnerships: Collaborations between startups and larger health systems, payers, and electronic health record (EHR) providers are crucial for scalability and market penetration.

Growing Investment and Regulatory Support: The European healthtech scene is benefiting from increased venture capital interest and regulatory pushes from initiatives like the European Health Data Space (EHDS). This is creating a favorable environment for innovative startups to grow.

Leading Healthtech Companies to Watch

While the landscape is dynamic and new players are constantly emerging, several companies have established themselves as leaders or promising innovators to keep an eye on in 2026.

Established Players with a Strong European Presence:

Sword Health: A major player with a strong focus on virtual physical therapy. Sword Health's AI-powered platform provides a comprehensive, end-to-end solution for managing and treating pain. Their significant funding rounds indicate strong market confidence and a focus on global expansion.

Kaia Health: Headquartered in Germany, Kaia Health is a leader in digital therapeutics, particularly for chronic pain. The company's app provides personalized, multimodal programs that combine physical therapy, psychology, and education to empower patients to manage their conditions.

getUbetter: This UK-based company offers a digital self-management platform for musculoskeletal injuries and conditions. It is used by the NHS and various employers to provide evidence-based support for patients, reducing the need for costly and time-consuming in-person appointments.

Other Notable Innovators and General Healthtech Companies with MSK Solutions:

Dario Health: While a global company, Dario Health offers next-gen digital health solutions that include a platform for musculoskeletal conditions. Their AI-driven approach helps people make meaningful and lasting changes to their health.

MindMaze: A Swiss-based pioneer in digital neurotherapeutics. While not exclusively focused on MSK, their use of VR and gaming technology for neurological rehabilitation is highly relevant to the broader field of physical therapy and recovery, which often overlaps with MSK care.

Mindable Health: This German startup focuses on mental health but is relevant to MSK, as chronic pain is often linked to psychological factors. Their digital solutions for conditions like anxiety can be part of a holistic approach to MSK care.

It's important to note that the digital MSK space is highly competitive, and the list of leading companies can change rapidly based on funding, partnerships, and product development. However, the companies listed above have a strong track record and are well-positioned to be at the forefront of the market in 2026.

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